USA: Southwest to acquire AirTran for $1.4 billion


    ALPA Member
    Southwest Airlines Co. will acquire AirTran Holdings Inc. for about $1.4 billion in cash and stock, the carrier announced Monday.

    In a press release, Southwest said the agreement “has been unanimously approved by the boards of directors of each company, and closing is subject to the approval of AirTran stockholders, receipt of certain regulatory clearances, and fulfillment of customary closing conditions.”

    The offer values Orlando, Florida-based AirTran at $7.69 a share, 69% more than its closing price on Sept. 24, Southwest said.

    In its statement, Southwest cited “significant opportunities to and from Atlanta, the busiest airport in the U.S. and the largest domestic market we do not serve, as well as Washington, D.C. via Ronald Reagan National Airport. The acquisition also allows us to expand our presence in key markets, like New York LaGuardia, Boston Logan, and Baltimore/Washington.”


    ORD watcher
    More about Southwest:
    RUMOR MILL: Will Southwest Airlines Buy Out Sun Country?
    By David Parker Brown, on September 21st, 2010 at 1:00 pm

    The rumors surrounding Sun Country’s buy-out have been circulating for quite sometime. I have heard that Delta, AirTran or Southwest might be good candidates for a take over. Out of those three, Southwest seems the most likely.
    I spoke with representatives from all three rumored buyers and they each had their own unique way of telling me, “no comment.” That was totally expected, since either they honestly have no interest or this is a hot topic and one of them is not ready to let the cat out of the bag. I have spent the last few days trying to get a hold of someone at Sun Country, but with no success. Either this is a topic they want to avoid or they aren’t so keen talking to bloggers.
    Sun Country is based at Minneapolis-Saint Paul International Airport (MSP), which Southwest has recently started to fly into. This being a new market, presumably Southwest would want to be able to grow rapidly. With the recent merger of Delta and Northwest (which was based at MSP), there could be Northwest loyalists who aren’t wanting to start flying Delta and looking for a new airline to LUV.
    There is also fleet similarities between Sun Country and Southwest. Sun Country flies Boeing 737-700 and -800′s, while Southwest is just steps away from starting to fly the larger -800 among other versions of the 737. Southwest has been looking at flying internationally and taking over Sun Country would allow them to quickly start. Since Southwest is installing satellite based ROW 44 internet, they would have an advantage over other low cost carriers that fly internationally.
    Sun Country recently came out of bankruptcy by creating a viable business plan. Although the airline publicly states they feel confident with their future, this would be a good time for another airline to take them over. Sun Country has announced they will be purchasing new aircraft, expanding routes and hiring 100 new employees. That confidence is good for Sun Country’s future and should make them a better value for possible buyers.
    Southwest might also want Sun Country to make their books look better. Since Sun Country flies mostly to leisure travel destinations from the very cold MSP, the first quarter is their best. However, the first quarter is Southwest’s weakest. Combining the two is like completing a financial puzzle.
    So most things look like a great match. However, there are always two sides to a story and I spoke with Steven Frischling, who writes the blog Flying With Fish, and he sees some issue with this match up. First, purchasing Sun Country wouldn’t mean that Southwest would be getting their aircraft, “While many look at Sun Country’s fleet as compatible with Southwest Airlines, especially with Southwest announcing that they are exploring the 737-800, Sun Country does not own its fleet. All of its 737-700s & -800s appear to be leased. So a purchase of Sun Country would not include aircraft,” he explained.
    He also points out that one of the major reasons airlines will buy out another airline is to get slots at a particular airport. However, slots are not that difficult to get at MSP and Southwest wouldn’t need to buy an airline to increase flights. “Sometimes buying an airline for landing slots, fleet, routes or gates makes sense,” Frischling stated. “While Southwest Airlines is changing how it does business, Sun Country offers Southwest Airlines nothing. The airline is not even a competitor.”
    So, this might only be a rumor and nothing will come of it, but it is always fun to think about. The old Southwest probably wouldn’t have any interest in Sun Country, but things have been changing over at the Dallas based airline. Will the new Southwest look to take over Sun Country and expand internationally? I don’t know, but I wouldn’t be surprised if they did.
    Merger speculation: Will Southwest buy Sun Country Airlines?
    Why not a Southwest Airlines-Sun Country merger, analyst asks
    Southwest Airlines should buy Sun Country Air-analyst


    ALPA Member
    One smart man with PhD in Econ, a pilot for our airline, told me 7 years ago - "by 2015 there will be 2-3 legacy airlines and Southwest".
    It might afterall be coming true. There is a season to plant, then there is a season to harvest and stop competing against each other. Next phase of growth for SWA will be to acquire battlefields not to grow into them.

    Fares will go up, as it is LLC's fares went up ~26% from 2008, earnings will go up, better safety, better pay and conditions for employees, as SWA conquers the World they will put their people first .. things are so crual at LLC's that this would be one of only few things the leadership can motivated them with.